8 User Experience Strategies for SEOs in New Year!

New year 2021 wishes

User Experience

More often than not, User Experience is ignored in Search Optimizations and overall marketing strategies. However, with the Google Page Experience update rolling out in May 2021, User Experience is now front and center for SEO.

Design aspects of Good user experience

Easy and Intuitive Website

The average human attention span is about 8 seconds. Most websites have about that much time to make a good first impression. There’s not a lot of margin for error. The more time people waste on figuring out how to use your Website, the less time they’ve left for using your site. So, make your website intuitive and easy to use.

Core Web Vitals

“Core Web Vitals” is an initiative introduced by Google in 2020 to measure the quality of user experience. It is expected to roll out as part of the Google Page Experience implementation in May 2021 and includes signals such as loading experience, interactivity, and visual stability of page content.

Core Web Vitals
  • Largest Contentful Paint measures perceived load speed and marks the point in the page load timeline when the page’s main content has likely loaded.
  • First Input Delay measures responsiveness and quantifies the experience users feel when trying to first interact with the page.
  • Cumulative Layout Shift measures visual stability and quantifies the amount of unexpected layout shift of visible page content.

Higher Site Speed

Here are some of the major reasons why you want to improve site speed.

Mobile-First Design Philosophy

More than 50% of the traffic came from mobile phones in the last quarter of 2020. This traffic pattern is consistent with the mobile traffic trend over the last several years. So, if your site is not optimized for mobile, you are guaranteed to lose a significant part of your revenue. To accommodate the non-linear journey of buyers on multiple channels like desktop, mobile, instore, etc., you need to make your products and services accessible to your patrons on their mobile/smartphones when they’re experiencing micro-moments to provide a seamless experience.

Mobile-First Design
Mobile-First Design

Easily Navigable Site Content

Have you ever landed on a site with long paragraphs or pages of only text with few white spaces and difficult to read fonts? It can be a frustrating and unpleasant experience that makes you abandon the site immediately.

Web Accessibility Compliance

User experience conversation can’t be complete without addressing Web Accessibility Compliance (WAC). WAC makes a great ethical as well as smart business sense. WAC is NOT a federally required standard to meet for every business. Nevertheless, it is a highly recommended standard for any business to meet because of the overwhelming benefits they gain by complying!

Web Accessibility indicator icon
Web Accessibility

Voice And Image Search Optimization

The following data makes a compelling argument to support the Voice Search Optimization (VSO) of your site.

Moz — Web Properties Search Distribution
Moz — Web Properties Search Distribution

AR and VR integration

Augmented Reality (AR) and Virtual Reality (VR) are emerging trends in marketing strategies. Immersive technologies such as AR, VR, and Mixed Reality (MR) have taken user experience to the next level. It’s never been easier to create a user experience of walking on the moon without having to leave the comforts of an air-conditioned room!

Start Implementing GA4

Implementing Google Analytics 4 (GA4) is different from User Experience related optimization strategies discussed above. I wanted to include this as a bonus to the new year resolution list!

Evolution of Google Analytics
Source: https://ken-williams.com/guide/what-is-google-analytics-4/

Highlights of Google Analytics 4

  • It’s built with machine learning as the main form of data measurement, using “modeling” that can extrapolate from existing data and make assumptions about site traffic/user behavior. The new AI-powered “Insights” feature is meant to automatically highlight helpful information for marketers.
  • It’s focused on giving marketers a “more complete understanding of the customer journey across devices.” And it seems that it’s more focused on measuring an end-to-end shopper journey, and not just individual metrics across devices/pages/segments.
  • It’s designed to be “future proof” and work in a world without cookies or identifying data.
  • Google Analytics 4 features “data streams” instead of the views and segments used by old Universal Analytics properties.
  • There is no “view” level section of GA4. Whereas traditional Universal Analytics famously has three levels (Account, Property, and View), GA4 only has Account and Property levels.
  • Whereas “event tracking” in classic Analytics required modified Analytics code or gtag.js script, Google Analytics 4 claims to enable editing, tracking, and fine-tuning of events within the UI. This means interactions like clicks, page-scroll, and more.

Summary

Some new year resolutions are easy and quick to implement, and others are difficult and take years (for example, my getting into shape has taken longer than a decade, and it’s still a work in progress!). But most of the above strategies should be reasonably easy to implement with the help of a knowledgeable Digital Marketing agency. If you want to discuss how we can help you reach your business goals for 2021, please make an appointment today!

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Krishna Murthy

Krishna Murthy

A Digital Growth Consultant, Photographer, Travel Enthusiast, Software Engineer who is continually working on building a better campaign for clients!